For social admins

If you manage a VCU-affiliated social media account or are thinking of starting one, review these social media guidelines and complete our approval form to register or update your accounts.

We also invite you to join our VCU Social Media Administrators Group. This group meets monthly to explore best practices and key issues facing communication through social channels. Please email us at socialmedia@vcu.edu if you would like to receive communication about upcoming meetings.

Social media guidelines

Social media sites offer opportunities to engage individuals, institutions and organizations through an interactive process that has the potential to foster recognition, enhance creativity, build stronger relationships and contribute to the success of VCU by sharing information and dialogue. Content posted to social media sites is public and therefore has associated risks.

The purpose of the VCU Social Media Guidelines is to ensure proper portrayal, promotion and protection of the institution. These guidelines apply to all VCU-owned social media accounts and administrators of those accounts who engage in social media usage as part of their assigned VCU responsibilities.  

Inappropriate disclosures, use of information, or acts of unprofessional behavior are not tolerated and will be addressed by university disciplinary procedures. VCU will report suspected unlawful conduct to appropriate law enforcement authorities.

Members of the VCU community using social media are subject to the VCU Code of Conduct and/or the VCU Student Code of Conduct. Employees are also subject to the following:

Guidelines for Usage

Expectations for social media property and community administrators of VCU-owned accounts include: 

Account approval
Branding requirements
Passwords and login details
Community administrator guidelines
Content policies and disclaimer
Emergency communication and major announcements
Security breach on social media accounts
Threats of violence or inappropriate postings on social media pages
Advertising on social media
Contacts