For social admins

Social media guidelines

Social media sites offer opportunities to engage individuals, institutions and organizations through an interactive process that has the potential to foster recognition, enhance creativity, build stronger relationships and contribute to the success of VCU by sharing information and dialogue. Content posted to social media sites is public and permanent and, therefore, has associated risks.

The purpose of the VCU Social Media Guidelines is to ensure proper portrayal, promotion and protection of the institution. These guidelines apply to all social media sites that are managed by VCU (“VCU Social Media Accounts”) (including accounts for individual VCU units or programs) and administrators of those accounts who engage in social media usage as part of their assigned VCU responsibilities.  Administrators are responsible for ensuring that anyone who posts or otherwise uses a VCU Social Media Account, including guests and “takeovers,” follows these guidelines.

Policies governing university employee conduct apply in the social media context just as they do in person. Improper disclosures, use of information, or acts of unprofessional behavior are not tolerated and will be addressed by university disciplinary procedures. VCU will report suspected unlawful conduct to appropriate law enforcement authorities.

VCU employees and students using social media are subject to the VCU Code of Conduct and/or the VCU Student Code of Conduct. Employees are also subject to the following policies, standards, and state and federal laws, as applicable:

Guidelines for Creating and Managing an Account

If you manage a VCU Social Media Account for any program or unit of VCU or are thinking of starting one, review these social media guidelines and visit our Social Media Request Center to complete an account approval formupdate account information, or for any other questions regarding VCU social media. 

Once your accounts are approved and administrators are registered, they will be added to the VCU Social Media Administrators Group, a shared google drive of resources and will receive communications on events, best practices and key issues facing the use of social media channels for university business. 

Expectations for VCU Social Media Accounts and VCU social media administrators include: